Why you should choose Digital marketing as a career? | Raju Kumar

You should think about pursuing a profession in digital marketing for a variety of reasons. Here are a few of the main explanations:

1. Growing industry: Digital marketing is a rapidly growing industry that offers a lot of opportunities for career growth and advancement.

2. High demand: With the increase in online business activities, the demand for digital marketing professionals is also increasing. Many companies are looking for skilled digital marketers to help them grow their online presence and reach their target audience.

3. Diverse job roles: Digital marketing offers a range of job roles, including SEO specialists, social media managers, email marketers, content creators, and more. This means that you can find a role that suits your interests and skills.

4. Flexibility: Many digital marketing roles offer flexible working arrangements, including remote work and flexible hours. This can provide a better work-life balance and allow you to work from anywhere.

5. Creativity: Digital marketing requires creativity and innovation to develop effective marketing strategies and campaigns. This means that you can use your creativity and ideas to help businesses succeed.

6. Constant learning: Digital marketing is a dynamic industry that is always evolving. This means that you will be constantly learning and improving your skills, which can be both challenging and rewarding.

Overall, digital marketing is a promising career choice that can offer a lot of opportunities for growth and development. If you enjoy creativity, innovation, and working in a dynamic industry, digital marketing could be the perfect career path for you. 

Also Read: 10 Google SEO Ranking Factors That You Need To Know

Stats and Facts: Why you should choose Digital marketing as a career?

Sure, here are some statistics and facts that highlight the importance and growth of digital marketing, which can help explain why it is a promising career choice:

1. Online advertising spending: According to Statista, global online advertising spending is projected to reach $526 billion by 2024, up from $333 billion in 2019.

2. Social media marketing: According to Hootsuite, social media advertising spending is projected to reach $102 billion by 2023, up from $84 billion in 2021.

3. Digital marketing job opportunities: According to LinkedIn, digital marketing roles are among the top 10 most in-demand jobs, with a 33% year-over-year growth rate.

4. Mobile marketing: According to eMarketer, mobile advertising spending is projected to reach $338 billion by 2022, up from $190 billion in 2019.

5. Content marketing: According to Hubspot, businesses that prioritize blogging are 13 times more likely to achieve a positive ROI on their marketing efforts.

6. Video marketing: According to Wyzowl, 87% of businesses use video as a marketing tool, and 92% of marketers who use video say it's an important part of their marketing strategy.

7. Email marketing: According to Campaign Monitor, for every $1 spent on email marketing, the average return on investment is $42.

8. Search engine optimization (SEO): According to BrightEdge, organic search accounts for 53% of website traffic, making SEO a critical component of digital marketing.

9. Online consumer behavior: According to Google, 48% of consumers start their inquiries on search engines, and 85% of consumers use the internet to find local businesses.

10. Digital marketing skills gap: According to the Digital Marketing Institute, there is a significant skills gap in the digital marketing industry, with 70% of marketers stating that their team lacks necessary digital marketing skills.

These statistics and facts demonstrate the importance and growth of digital marketing and the demand for skilled digital marketing professionals, making it a promising career choice.

Also Read: How to Learn Digital Marketing?